Action Plan Animated Video Series

Project Overview:

Developed a series of three (3) animated videos to simplify our Community Health Action Plan, a comprehensive 32-page document. These videos were strategically designed to break down the plan’s complexity and present it in an engaging, digestible format, catering to diverse audiences. Each video, spanning 5-8 minutes, was used to introduce participants to key elements of the plan and facilitate their understanding of how they could contribute to its goals.

Purpose:

The animated videos aimed to:

Simplify Complex Information: Break down the detailed 32-page action plan into manageable and accessible content.

– Enhance Engagement: Utilize engaging visuals and narratives to maintain audience interest and understanding.

– Facilitate Group Discussions: Provide context and shared understanding for breakout group activities.

– Promote Inclusivity and Understanding: Ensure diverse audiences could comprehend and connect with the plan’s goals and strategies.

Key Features:

– SWOT Analysis: Conducted a Strengths, Weaknesses, Opportunities, and Threats (SWOT) assessment to identify internal and external factors impacting CHWs.

– Thematic Coding: Used a thematic coding approach to analyze open-ended survey responses and uncover recurring themes.

– Comprehensive Reporting: Delivered detailed reports with an abstract, findings, and recommendations for workforce development.

– Statewide and Regional Impact: Contributed analysis and insights to a statewide CHW workforce study, influencing strategic planning and workforce policies across the regional network.

– Toolkit Integration: Contributed findings to a CHW workforce awareness and advocacy toolkit.

Process:

Development of the animated videos began with an in-depth review of the action plan to identify its key goals and objectives. A detailed script and storyboard were created to structure the content, and visuals were designed to ensure clarity and engagement. Throughout the process, the videos’ visuals were aligned with the initiative’s branding for consistency. Collaboration with stakeholders ensured the accuracy and relevance of the content, and feedback from initial reviews was incorporated to refine the final videos, enhancing both clarity and visual appeal.

Impact:

The videos successfully facilitated participant understanding of the action plan, promoting engagement and discussions in breakout group sessions. They were well-received for their ability to clarify the plan’s key points and demonstrate how participants could contribute to its implementation.

Special thanks to the stakeholders and team members whose input and expertise were invaluable in the development of these videos. Their collaboration ensured that the final product accurately reflected the goals of the Community Health Action Plan and resonated with the target audiences. The project would not have been possible without their commitment to the initiative and support throughout the process.

Next Steps & Opportunities

For more information on my approach to developing impactful video media that engages audiences and brings community health assessments, comprehensive action plans, and more to life, feel free to reach out. Let’s collaborate to create meaningful change and drive community health forward.